Discuss the two main challenges you see from your Scan. Discuss what strategies you could put in place to overcome each of those challenges. APA format required.

Posted: March 17th, 2022

This is for a marketing class. Read Chapter 1 especially p. 16-19 on Environmental Scans and view the attachment ( I will provide the link to the book and I will send the attachment once the bid is finalized): Imagine yourself an entrepreneur (in the industry of your choice) planning to introduce a new product (of your choice) to the marketplace in today’s environment. Provide an Environmental Scan of how you view those “uncontrollable” elements affecting the potential success of your new product. Provide at least one point for each of the five environmental forces in your scan (technological, economic, political/regulatory, social/cultural, competitive). Be sure that you show you have conducted research for each of those points by citing your source using APA format (after each point) and listing your source at the end of your post. Describe your product/service and the industry it represents. Discuss the two main challenges you see from your Scan. Discuss what strategies you could put in place to overcome each of those challenges. APA format required.

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