Do you believe this trust can effectively be restored once it is violated? Are the actions being taken by these companies sufficient?

Posted: February 25th, 2022

In the recent past, several prominent companies, including Boeing, Peloton, Volkswagen, and Wells Fargo have “compromised on (their) promise to their consumer.” These cases are particularly noteworthy because the transgressions go to the heart of the brands’ core value propositions. The companies are in the process of trying to rebuild trust with their customers. Do you believe this trust can effectively be restored once it is violated? Are the actions being taken by these companies sufficient? What else might they do to regain the trust of their target markets?