Doritos brand:  Creative Brief  Objective – what do you want to accomplish? Targ

Posted: April 22nd, 2022

Doritos brand: 
Creative Brief 
Objective – what do you want to accomplish?
Target – who are we talking to?
Current position – what do they think now?
Reinforce current position or reposition?  What do we want them to think?
Benefits/features – why should they think this?
The One Thing – what is our message?

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