How might a service blueprint be used for marketing, human resource, and operations decisions? Focus on one of the blueprint examples shown in the text as a context for your answer.

Posted: March 9th, 2022

Review and answer questions 1, 2, and 6 on page 249
Services Marketing: Integrating Customer Focus Across the Firm
By: Valarie Zeithaml
1.Why is it challenging to innovate, design, and develop services?
2.Why is service innovation so critical for firms and countries?
6.How might a service blueprint be used for marketing, human resource, and operations decisions? Focus on one of the blueprint examples shown in the text as a context for your answer.