Posted: February 25th, 2022
In-Depth Brand Analysis
Select a sport brand you have a level of loyalty or familiarity with and conduct an in-depth analysis of the brand using Customer Brand Base Equity concepts, and the stages of the pyramid of brand resonance.
Provide a historical retrospective of the brand
Research and include the brand’s mantra and one slogan.
Also include information related to the brand’s Points-Of-Difference (POD) and Points-Of-Parity (POP)
Provide examples or illustrations for each level of the resonance pyramid.
In this section, please also provide a concise personal narrative about your personal journey with the brand. Do you identify with the brand? If so, why? Is there something that connects you to the brand or intrigues you in some way?
The brand I choose is Lululemon
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