The competitor airline is profiting about $50,000 on similar flights. How are you going to price the seats?

Posted: March 18th, 2022

Directions Using the following scenario create a pricing strategy and explain how you are going to market and price seats in the aircraft. All of the following numbers are fictional: You are a brand new pricing manager and have been tasked to price 1 flight to see how you do. It is a 10 flight hour round trip. The total operating cost for the aircraft, fuel, and crew is $100,000. There are 100 total seats in the aircraft, 10 first/business class and 90 economy. The 4 seats behind first class and the 4 seats in the exit row have extra leg room, but don’t recline. The competitor airline is profiting about $50,000 on similar flights. How are you going to price the seats? What will the prices be for the seats on the aircraft? Be sure to explain why you set the price the way you did. Submit this assignment to the dropbox “Assignment 06.1: Pricing and Revenue Management.” This assignment is worth 40 points and will be graded according to the scoring guide below.

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