Watch the video The Future of Augmented Reality and answer the following questio

Posted: April 22nd, 2022

Watch the video The Future of Augmented Reality and answer the following questions: Link – https://www.youtube.com/watch?v=70ByG28u6aI 1. What are some of the benefits of implementing augmented reality into a firm’s marketing strategy? 2. How can a firm ensure they are using augmented reality in a way that enhances marketing strategy as opposed to mere gimmicks? 3. Imagine you are the Chief Marketing Officer of a company. What reasons would you provide in order to convince your team to integrate augmented reality into your marketing strategy? List a specific example of a product or service and how augmented reality could be used. Also, note any potential pitfalls to the use of AR and how you would address these potential concerns. 4. List ways augmented reality can enhance the user experience of a product beyond the initial introduction or pre-purchase stage. For example, furniture companies can use augmented reality for instructions on how to assemble the product. How can this technology be utilized across the different touchpoints of a user’s product experience? Additional resources: https://www.forbes.com/sites/bernardmarr/2018/08/08/facebook-and-apple-are-serious-about-augmented-reality/?sh=408ddeea6b4b https://www.clickz.com/augmented-reality-ads-are-here-is-your-brand-ready/215659/ https://hbr.org/2017/03/augmented-reality-is-already-improving-worker-performance

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