Posted: March 8th, 2022
This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
List all of the cultural challenges posed by Disney’s expansion into Europe. (Side of matrix.)
Next, list the variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
Next, respond to the following questions in the rest of your essay:
Using Hofstede’s four cultural dimensions as a point of reference noted in the case, what are some of the main cultural differences between the United States and France?
In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain your response with examples.
As a conclusion, reflect on your overall thoughts on this case.
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least 5 scholarly, peer-reviewed journal articles.
Review the Critical Thinking Grading Rubric to see how you will be graded for this assignment.
Plagiarism must be less than 10%.
You will respond to assignment questions to develop an essay. Essays have an introduction (to the topic of the assignment), a body (where you will integrate your responses), and a conclusion (your thoughts on the assignment). Please do not just answer the questions as is. It is best to use APA (7th ed) headings to capture the essence of the questions as a way to make sure you have integrated all of the responses in your essay. Also, make sure you are using an APA (7th ed) paper template as a starting point.
Chapters 6 & 7 in International Management: Culture, Strategy, and Behavior
Chapter 6 PowerPoint slides Chapter 6 PowerPoint slides – Alternative Formats in International Management: Culture, Strategy, and Behavior
“In-Depth Integrative Case Study 2.1a: Euro Disneyland” (p. 262) in International Management: Culture, Strategy, and Behavior
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Najeemdeen, I., Abidemi, B., Rahmat, F., & Bulus, B. (2018). Perceived organizational culture and perceived organizational support on work engagement. Academic Journal of Economic Studies, 4(3), 199-208.
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